Law firms are relationship-driven, high-trust buyers. Partners do not respond to viral loops or paid funnels; they respond to credibility, warm introductions, and reference selling. This is a founding, sales-led role for someone who opens markets from zero, not a growth hacker.
Your mission: turn North's first reference firms into a repeatable land-and-expand motion, in the US or in France. Build the target list, get the meetings through warm paths, run the pilots, and convert one happy firm into three referrals.
What you own
- The target account list and prioritization: which firms, which practice groups, in what order.
- An outbound and warm-intro engine built from the team's, our investors', and our customers' networks.
- Running pilots end to end, from first meeting to a paid, expanding engagement.
- Reference and referral loops: making every successful firm a source of the next three.
- Feeding product real buying signals and objections from the field.
Who you are
- 3-7 years in B2B go-to-market, with at least one stint as an early GTM hire who built from zero rather than inheriting a machine.
- You have sold into, or to, law firms, notaires, or other regulated professional-services buyers, and you understand how that sale actually closes.
- A modern operator, comfortable with AI-native products and able to speak credibly about the technology.
- Hungry and high-agency, with a vivid, specific story of a deal you dragged into an organization from scratch.
- Based in the US or France.
Strong signals
- Early-title GTM at a legal-AI or legal-SaaS company.
- A legal-operations background that crossed into vendor GTM.
- A former practicing lawyer or avocat who moved into startups.
Compensation
Founding-team level: meaningful equity, base plus variable tied to landed firms and expansion. Title scales with the candidate.